Get Mustang Inspired!

2015 Ford Mustang

2015 Ford Mustang

With the 50th anniversary of the Ford Mustang and the debut of the all-new 2015 pony car Ford is feeling inspired and hopes you are, too. In the spirit of freedom and joy the Blue Oval wants you to share your “Mustang Moments” – those seconds in time that are special because of the people you’re with, the place you’re visiting, or the emotion you’re feeling. Snap a photo of that moment and upload it to Facebook, Instagram or Twitter with the tag #MustangInspires and Ford will add it to the gallery! To learn more and view the photos already being shared click here.

Ford Dominates Yahoo’s Favorite Car Ads

Every once in a while a car commercial is more than an ad: It’s art or entertainment or some delightful combination of both. This week YahooAutos took a moment to honor ten of the greatest and most memorable American car commercials. It is with pride and very little surprise that we tell you three of the ten spots went to Ford. Here they are. Follow the link above to see the rest. Enjoy!

Ford’s Mustang ‘Need for Speed’ Trivia Quiz

11For help with today’s post we turn the spotlight over to Ford and the Mustang Need for Speed Trivia Quiz in this month’s Ford newsletter. See how well you know Ford’s 2014 pony car and its role in the blockbuster hit. Answers are down below.

1. Who is the lucky actor who gets to drive this exhilarating vehicle throughout the film?
A. Tom Cruise
B. Aaron Paul
C. Vin Diesel

2. How powerful is the 2014 Ford Mustang GT engine?
A. 4.5-liter V8 400 horsepower
B. 4.0-liter V8 375 horsepower
C. 5.0-liter V8 420 horsepower

3. What other Ford vehicle makes its debut in Need for Speed?
A. 2015 Ford Focus ST
B. 2015 Ford Mustang GT
C. 2015 Fusion TitaniumAnswers:
1. B – Aaron Paul
He straps in and stars as Tobey Marshall, a man in a cross country race who is out for revenge. The role was Aaron Paul’s first major part since Breaking Bad.
2. C – 5.0 -liter V* 420 horsepower*
The 2014 Ford Mustang GT has a muscular 5.0L engine that delivers impressive 5.0 liter V8 420 horsepower.
*Achieved with premium fuel3. B – 2015 Ford Mustang GT
Hold on to your horses! The film features the first on-screen appearance of the all-new 2015 Ford Mustang GT. You’ve got to see the bright red beauty for yourself to believe it!

Sales 101: Know Your Product

2014 Roush Stage 3 Mustang Aluminator

2014 Roush Stage 3 Mustang Aluminator

While working in my office yesterday I happened to overhear one of our sales consultants, Drew Bechard, talking with a customer in the Butler Ford showroom. If you’ve visited our Ford store lately you know we have two Ford Mustangs on indoor display. Both are Roush models; One is shiny black, the other – an Aluminator model – is an eye-catching combination of white and neon green. The customer was asking Drew which was better: the Roush Mustangs or the perhaps better-known Shelby Mustangs. Both are modified versions of Ford’s pony car that cater to specific niche groups. Both are named after racing legends and automobile designers: Jack Roush and Carroll Shelby. And both are apt to nab attention wherever they go.

Drew Bechard, Sales Consultant

Drew Bechard, Sales Consultant

Drew began answering the question by saying, “Not better. Just different.” He then went on to explain all the minute details that separate the two, from seat design to engine aspiration.

Now, you thought this was a blog about factors that set one car apart from another but it’s actually about what separates good sales consultants from the rest. The way Drew answered that question showed he not only knows the information but understands it. He talked passionately about complicated technology without using jargon showing he also understood his audience. Even I, who’ve written plenty about both Roush and Shelby vehicles, learned a lot. It made me proud to work for a company smart enough to hire people who love the products they’re selling.

I don’t know if that customer decided to buy a car yesterday but I bet he left the showroom wanting to. The only question would have been which Mustang would he have chosen, a Roush or a Shelby?

Ford Resumes Sponsoring Formula Drift, Kicks Off Fiesta Giveaway

Mustang driftFord is excited to announce it will resume sponsoring Formula Drift Mustang drivers Vaughn Gittin Jr. and Justin Pawlak while also inviting fans to get in on the fun by entering the Fiesta ST Giveaway sweepstakes. “It’s great to have Ford Motor Company back in the series again in 2014,” said Ryan Sage, Formula DRIFT vice president and cofounder. “The excitement level is at an all-time high with the news of a custom Fiesta ST to be given away at our events. Fans can expect to be really blown away this year.” The sweepstakes will launch April 4-5 during the series’ opening round in southern California. Steve Ling, Ford North America car marketing manager, says, “Anyone who follows the sport knows that it’s the perfect place to connect with enthusiasts who value performance as much as we do at Ford Motor Company.”

To enter the sweepstakes visit www.formulad.com.

To read the Ford press release click here.

Sign Up Now for Butler Ford March Open House

FordEblast_JOIN USWe’re just two weeks away from our first Ford Open House of 2014! You know the drill: food, friends, and all things Ford! Maybe you’re struggling to learn your vehicle’s Sync system. Maybe you want to talk with a sales consultant about the much-anticipated 2015 Mustang. Maybe you just want to check in with your Butler friends while indulging in an ever-so delicious light dinner! Whatever the reason we love seeing you, even if it is just to shoot the breeze. So, let us hear from you! RSVP today!

Ford Challenging Toyota for Title of ‘Most Popular’

2014 Ford Fusion

2014 Ford Fusion

Ford’s giving Toyota a run for its money when it comes to popularity among consumers.  Detroitnews.com reports Toyota’s crown is slipping as shoppers question the Japanese auto maker’s quality over the past half decade.  The website quotes Tom Libby, an automotive analyst with IHS Automotive, as saying, “Before 2010, Toyota’s image was bulletproof, and while it is still strong, it’s not rock solid and as perfect as it was before.  It now appears their march forward has been slowed.”  Retail registrations show consumers who otherwise might have purchased the Toyota Camry or Corolla are now leaning in favor of the Ford Fusion and Escape.  For the entire article click here.

Ford May Ditch Windows Sync Software

syncBloomberg is reporting that Ford may be leaving Windows-based Sync in the dust in favor of switching to QNX, the Blackberry operating system. The publication says the change would make more financial sense and could lead to improvements in Sync quality. Ford’s not saying either way. But we know some Ford customers have been unhappy with Sync performance, saying it’s clunky and confusing. What do you think about a possible switch to QNX?

Sources: www.bloomberg.com; http://www.engadget.com

Win a Warriors in Pink/Biggest Loser 2014 Ford Fusion Energi Plug-In Hybrid!

BiggestLoserSweeps_Fusion_NEWS_326x183Are you a Biggest Loser fan?  If so, you most likely saw Rachel win the 2014 Ford Fusion Energi Plug-In Hybrid when she came in first in the first-ever Biggest Loser Marathon.  Now you have a chance to win that same model!  Ford’s Warriors in Pink® and The Biggest Loser have teamed up to offer The Biggest Loser BIG WINNER Sweepstakes!  Just follow the link below and enter.  SO much easier than tackling a road race!

ENTER NOW
NO PURCHASE NECESSARY. Sponsored by Ford. Sweepstakes ends 02/28/14. See Official Rules for details. © 2014 Ford Motor Company.